the diary one

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Hello my name is Magalie Pedrono. I am 23, I was born in December 9th, 1985 in France, under the sign of Sagittarius.
I'm half Breton and half Martinican; even if both are French regions, they are sparated by 6528 km and respective culture and way of life are totally different. I grew up in this mixed context and that is probably why I am so interested in everything that is foreign and different.
I always lived in a really simple rural environment before moving to Nantes for studies. What a clash: I loved it as much as I hated it sometimes. There are too many contradictions in the urban life... Why things have to be so complicated?
...I finally found my way, and actually I love all the expediencies that brought me to be who I am today. I learnt a lot.

I studied product design, maybe to realize that it was not what I wanted to do with my creativity...
It is a bit contradictory with my convictions: traditional design is, in my point of view, more related to over-consumerism than a real improvement of the quality of life. Hopefully I learnt many other things associated to the design practice: observing social environments and understanding the people needs in order to created effective solutions, using design thinking to go out of the preconceive ideas and connect different contexts; and applying communication skills to create strong identities, inspiring universes, etc....

In 2008 I passed a degree in management of innovation project and entrepreneuriat, to improve my strategic skills. Then I developed an strong interest in systemic thinking that is way I came to Berlin in march 2009 to do a traineeship in the Systemic Consulting think-tank SEgroup. I learnt how to develop my research and observation skills in systemic way and I am really glad about it because it was missing me to work fully as a strategic designer.


I felt in love with the sustainable and cultural urban project in l'île de Nantes, that is way I planed to create my Social Design studio there after finishing studies. [poliglot] (as the ability of understanding different languages) will be a collective of young creative people focused in responsible creation for new ways of living. For my part, I will mainly work on citizen participation and creating social experiences (new communication models, work practices, knowledge transfer techniques, public services etc...) by co-designing projects with clients and users, and by facilitating workshops and seminars.

Actually...... I can't wait going back to Nantes to start this project with my collaborators, but I am really happy here in Berlin and want to continue enjoying learning what the city and the SEgroup have to share with me as much as I can!!

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