philosophy...

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As I said I am not a traditional product designer and the first reason is probably because I do not believe in the consumer society. So why should I design for it!?
I do not credit passivity, I trust in human action. I believe in people as actors of the services they use and I design in this direction. I design to empower people in their everyday life with a big focus on sustainability and well-being.
I use design tools and strategy to get people away from traditional unsustainable models, and attract them to news lifestyle and behaviours by proposing new experiences as much desirable and enhancive.
I thus consider my job as a “help to the transition” and my main motivation is anchored in the emergency there is to change massively in our Western way of life... I think I finally found my way and I'm fine with it!

I believe in social experiences as I believe there is nothing more important than human interactions, hence I totally trust in the concept of DO-tank! (...actually I have the project of building one in France with my collective: new ways of actions and sustainable systems for the city of Nantes). I already met such an environment and it was always great experience and innovative reflections! Cultural diversities and multidisciplinary team are for me the best way to reach innovation by trying to mix different paradigms, and unite people around new ideas!
I definitely want to take part in the creation of news ways of living together. I think it is an enormous challenge, but that we can easily take it if we unite. In this sense it has a big part of politics, citizen politics! Besides it make this project even more complete because meaningful.
You think of it, you trust in it, you work for it, you live for it. : )

For my part, I realised that I am totally into it now, and in every level of my life from the very personal to the professional one.
I am glad, I feel coherent in my actions, and I clearly want to continue that way!

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